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Selling War: A Critical Look at the Military's PR Machine

Steven J. Alvarez




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 | #603141 in Books |  imusti |  2016-03-01 | Original language:English | PDF # 1 |  9.27 x1.30 x6.44l,.0 | File type: PDF | 384 pages

 | Casemate UK Ltd

||5 of 5 people found the following review helpful.| Steve Alvarez brilliantly paints an intricate picture of the military’s information war ...|By Reviewer|Steve Alvarez brilliantly paints an intricate picture of the military’s information war during a critical time in Iraq – 2004 to 2005. The book pulls no punches and is not a “cheerleader” piece, but, rather, tells the story of one U.S. Army sol| |
“Maybe the best book ever written about ‘information war,’ strategies, and tactics. An insider’s revealing behind-the-scenes story of the media and the military in Iraq. From the White House to West Point to West Main Str

In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that ...

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